Want to grow your business but don’t know where to begin? Creating an eye-catching, informative website is a good starting point.
But with over 250,000 new websites created every day, how can you avoid getting lost in the crowd? It’s no lie that the competition is strong, but there are some tried-and-tested methods you can use to generate more website traffic, and get customers to explore your website for longer too.
“If you try to appeal to everyone, you’ll appeal to no one.”
This might be an unspoken rule of marketing, but it’s true. Getting to know your audience is essential for increasing website traffic, because you want to ensure you’re targeting the right people. After all, large numbers of website visitors are great, but if they have little-to-no interest in your product or service, it won’t benefit your business.
How can you start getting to know your audience? Begin by looking into your current customers. Look at their behaviours and review their data; how old are they? How are they finding your website? Which social media platforms do they use? Finding out the answers to these questions will help you paint a picture of the audience you want to capture.
The goal of Search Engine Optimisation (SEO) is for your website to rank highly on sites like Google, Yahoo and Bing, so it’s easily found by new customers when searching for the product or service you offer.
Why’s it important to rank highly? The stats speak for themselves, with 30.8% more people being likely to click through to your website if you move up Google’s search results by one spot. And to achieve this, you don’t only need an SEO-friendly headline. Search engines’ algorithms review the content across your whole website to understand it’s relevance.
So, make sure you include thorough descriptions, as well as the benefit of your service across your website – then look into creating an SEO-optimised title too. The result? More valuable website traffic from being at the top of search engines.
Digital ads are everywhere, but when you see one that captures your attention, it sticks in your mind. By advertising across social media or creating display adverts that appear on websites, you’ll help get your business in front of new customers and get positive results from your investment.
If you want to start exploring this option, we’d recommend looking into creating a profile and advertising on Facebook first, because you can use this platform to carefully target your ads. Once you know who your audience are, you can use Facebook’s ad filters to reach them. And by linking directly to your website, you won’t only increase brand awareness – you'll increase website traffic too.
Since 71% of consumers expect companies to deliver personalised interactions, you need to make sure the content on your website feels relevant to your audience.
How can you do this? Use the insight you’ve collected about your customers to develop your website. If you can’t invest in personalisation tech, you can start by carefully considering the language you use. Think about who you’re talking to, and what they’re interested in – then write for them.
You don’t need to only run paid ads to get more customers to your webpage. In fact, having a strong social media presence can help increase website traffic too. This is about more than sharing the website link on your social media channels; it’s about engaging with your audience in meaningful conversations and giving them a reason to explore your business. And, even better, advertising through your social media channels is completely free – it just takes time and planning.
Overall, putting together a watertight strategy to drive traffic to your website is essential for growing your business. After all, it won’t matter if you’ve created an incredible website without a regular flow of visitors.
Aren’t sure which social channel(s) you should be using? Read our guide to find out.