A guide to using Instagram for business

A guide to using Instagram for business

Social media plays a significant role when it comes to promoting your business and connecting with your target audience. With its huge user base, Instagram is a powerhouse for brands. In this guide, we’ll have a look at how you can harness it to grow your business.

What is Instagram for business?

A business Instagram account is different from a personal one. It has features and tools to help you grow your presence and build your brand. By switching to a business account, you get the advantage of gaining useful data and insights about your audience and how your content is performing, as well as a contact button and the option to run ads.

The benefits of an Instagram business account

Here are some of the benefits of having an Instagram business account:

  • Helpful analytics: A business account means you can access Instagram Insights. This gives you data about your followers and your posts, so you can refine your strategy accordingly and boost performance.

  • Ad campaigns: Instagram advertising gives you the opportunity to promote your products and services by targeting specific demographics, interests, and behaviours. This helps you make sure your content gets in front of the right people, making it an effective way of increasing your brand visibility.

  • Contact button: Your profile will include a contact button so potential customers can easily reach out to you by calling or emailing. If possible, use a business phone number and email address, to avoid unwanted attention and maintain professionalism.

  • Instagram Shopping: If your business sells products, you can use Instagram Shopping to act as a digital storefront. This allows you to tag your products in your post, so users can shop directly from your profile.

  • Credibility: A business account makes your Instagram efforts look more professional. It lets people know you’re a real brand that wants to engage with people.

How to set up a business account on Instagram

Here are the steps to setting up your Instagram business account:

  1. Create or switch

  • If you don’t already have an Instagram account, download the app and sign up.

  • If you have an existing account, you can go into ‘Settings’, then ‘Account type and tools’ to switch to a business account.

A guide to using Instagram for business
A guide to using Instagram for business

2. Your profile information

  • Go to your profile and tap onto the ‘Edit profile’ button. This is where you can fill out your business information, bio, links and contact details. Remember to make it helpful and engaging. This is also the place to add your profile picture.

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3. Connect your Facebook Page

  • Tap into ‘Edit profile’ and scroll to ‘Page’. From here, you can link your account to your business’s Facebook Page, which lets you access useful tools to help you get the most out of Instagram. This includes running ads, managing your messages from one place, and promoting your posts and stories.

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4. Take a look at your Insights

  • Click onto the menu at the top right of your profile and go to ‘Insights’. Using this feature lets you track the performance of your account, so you can make data-driven refinements to your strategy.

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5. Content strategy

  • Create your content strategy based on your Insights and the type of content your audience prefers to see. Being consistent with posting and engagement is important to stay in people’s minds.

6. Ads

  • Take a look around Instagram Ads by creating a Meta Ads Manager account. Here you can set up your first campaign to help you get in front of a bigger audience.

7. Interact with your followers

  • Remember to engage with your audience by replying to messages, comments, and mentions. This is great for building a community around your brand.

8. Stay ahead

Try to keep an eye on new Instagram features and updates so you can take advantage and make the most of our business account.

No matter the size of your business, Instagram can be a brilliant way of boosting your online presence and audience engagement. Use it to its fullest potential to showcase your business and help it grow.

If you’d like to know more about using Instagram for business, you can chat with our helpful V-Hub Digital Advisor for 1-2-1 support. You can also read about Easy ways to get the most of out of social media marketing.

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