Building an active and loyal community on social media platforms requires a genuine love for what you do, and a strategic approach tailored to each platform's unique features and what each audience likes (and doesn't like) to see. We're going to give you a handful of social media best practices for building an authentic community on TikTok, LinkedIn, and Instagram.
Leverage trending challenges
For your content creation, think about participating in popular TikTok challenges and trends to engage with the wider TikTok community and show who you are, increasing your visibility.
Create authentic and entertaining content
TikTok's users appreciate authenticity and creativity. Develop engaging videos that align with your brand while being entertaining, informative, or inspiring. Education, humour and quick, snappy video do especially well on TikTok.
Research and use relevant hashtags to increase the discoverability of your content. Engage with other creators using the same hashtags to foster connections within the TikTok community.
Engage with comments and duets
Respond to comments on your videos and engage with users through duets (split-screen collaborations). This interactive community management approach helps create a sense of community and encourages other users to participate.
Share valuable industry insights
LinkedIn is a professional platform where users appreciate educational and informative content. Share industry-related insights, tips, and updates to establish yourself as a thought leader and attract professionals in your niche.
Join and engage in relevant groups
Join and actively participate in LinkedIn groups that match with your community's interests. Share valuable content, participate in discussions, and connect with other group members to expand your network and be relatable to your customers.
Network with industry professionals
Audience targeting is easy on LinkedIn, as you can connect with professionals in your field by searching by job title. Once you’ve found them, engage with their content, leave thoughtful comments, and initiate conversations. Building meaningful relationships with industry leaders can help you grow your community.
Use LinkedIn's publishing platform
Publish long-form articles on LinkedIn about your industry or field to showcase your expertise and share valuable insights. This will give you a good chance of attracting an audience who are interested in your niche, and establishing credibility.
Keep your visual branding consistent
Make sure your brand stands out by using consistent colours, fonts, and themes across your Instagram posts. This helps create a recognisable business brand and encourages users to follow and engage with your content.
Use Instagram Stories and live videos
Take advantage of the ephemeral nature of Instagram Stories to provide behind-the-scenes glimpses, share quick tips, and conduct Q&A sessions. Live videos allow you to engage directly with your audience in real time.
Encourage user-generated content
Suggest fun and interesting ways for your community to create and share content related to your brand or products. Feature user-generated content on your Instagram account to foster a sense of community and reward your followers' contributions.
Engage with your followers
Respond to comments, direct messages, and engage with your followers' content. Show appreciation for their support, answer their questions, and build a personal connection with them.
Hopefully that's given you several actionable tips, so you can get started. Remember, building a community takes time and consistent effort. Focus on creating valuable content, connecting with your audience, building genuine engagement, and fostering a sense of belonging to build an active and loyal community on each platform.
Read more about social media and the tools you can use, such as scheduling here.
If you need 1-2-1 advice about managing digital for your business, including your social media strategy, why not speak to one of our V-Hub Digital Advisors by phone?
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